Happy Women's Day people! If we women were not here on Earth, how dull and drab would it have been, right? Here's to all women who bring laughter, joy, support and inspiration to everyone's lives. Cheers!
Now onto my interesting discovery of the day. Flipkart has put up an amazing sale for women on this day as a Women's Day gesture. Yayy! all good. B.U.T..... anyone with an ounce of sense would cringe at the faux pas they did with the discounts :
( Click on the image above to enlarge )
Notice anything my wee little lambs ?
We customers aren't lambs and we aren't fools. Studies show that women make up a majority of online shoppers. And we women are extremely good at evaluating the price range of a product, have math skills, and also know what a product is worth on different markets.
If Flipkart puts up MRP of a mediocre saree as 5,99,999/- (Imagine that! lol) and with discount of 99% ..... do they think we are brain-dead to be so awed by the discount alone and go buy the product?
I mean, c'mon people. Does Flipkart actually think that if they quote an impossibly high MRP on a product , slash it write a huge discount and then put the original price next to it, they wont be caught red-handed? I had a saree in my wishlist which was 1,899 bucks. When I checked today, its MRP on the offer page is 3,99,999 and after discount .. voila! the price is 1,899/- only! Such a great discount offer! Rofl. This has been done to all other products like accessories, seasonal wear, other clothing items, etc. Extremely tactless. Tch tch!
Anyways this was worth a good laugh. Online shopping websites should be reasonable when they are playing the online marketing game since they should realize who their target audience is and approach in an "intelligent" manner.
Now onto my interesting discovery of the day. Flipkart has put up an amazing sale for women on this day as a Women's Day gesture. Yayy! all good. B.U.T..... anyone with an ounce of sense would cringe at the faux pas they did with the discounts :
( Click on the image above to enlarge )
Notice anything my wee little lambs ?
We customers aren't lambs and we aren't fools. Studies show that women make up a majority of online shoppers. And we women are extremely good at evaluating the price range of a product, have math skills, and also know what a product is worth on different markets.
If Flipkart puts up MRP of a mediocre saree as 5,99,999/- (Imagine that! lol) and with discount of 99% ..... do they think we are brain-dead to be so awed by the discount alone and go buy the product?
I mean, c'mon people. Does Flipkart actually think that if they quote an impossibly high MRP on a product , slash it write a huge discount and then put the original price next to it, they wont be caught red-handed? I had a saree in my wishlist which was 1,899 bucks. When I checked today, its MRP on the offer page is 3,99,999 and after discount .. voila! the price is 1,899/- only! Such a great discount offer! Rofl. This has been done to all other products like accessories, seasonal wear, other clothing items, etc. Extremely tactless. Tch tch!
Anyways this was worth a good laugh. Online shopping websites should be reasonable when they are playing the online marketing game since they should realize who their target audience is and approach in an "intelligent" manner.
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